Tissot to continue as Official Timekeeper of MotoGP™
Tissot to continue as Official Timekeeper of MotoGP™
Tissot to continue as Official Timekeeper of MotoGP™
The announcement of a new contract celebrates the 20th anniversary of the partnership in style. Tissot and Dorna Sports are pleased to announce that their contract has been renewed, ensuring that the Swiss wristwatch will continue to serve as Official Timekeeper of the FIM MotoGPTM World Championship for several more years. This extends the longstanding partnership and also includes an expanded commercial presence within MotoGP™, taking the collaboration to new heights.
Founded in 1853, Tissot became the Official Timekeeper of MotoGP™ in 2001, with this season therefore marking the 20th anniversary of the collaboration. As the competition continues to gets closer and closer, with races and even Championships decided by such small margins, Tissot’s role has become ever more vital with each passing season.
Off-track, the partnership between Tissot and MotoGP™ also makes the headlines. The brand takes inspiration from the world of MotoGP™ to create stunning collections of timepieces and watches, reflecting a shared commitment to excellence, accuracy and precision. In addition to the Pole of Poles reward, which is granted at the conclusion of the season to the rider in each class with the most pole positions, the rider on pole position in each class at each Grand Prix receives a special watch and Tissot pole position certificate.
Tissot also enjoys an emblematic trackside presence at prime locations throughout the calendar and has recently added a new role as title sponsor for a number of Grands Prix in the last two seasons, further strengthening the collaboration between the watchmaker and the world’s fastest motorcycle racing Championship. This prominent presence is now assured to remain as part of the new arrangement, with the Tissot brand taking centre stage at every Grand Prix.
“We’re happy to commemorate nearly two decades of collaboration with Tissot with another important announcement, extending our partnership once again,” said Carmelo Ezpeleta, CEO of Dorna Sports. With Tissot as Official Timekeeper, it ensures our sport will continue in safe and capable hands, and we’re looking forward to seeing each new collection of timepieces inspired by MotoGP too. The Tissot name taking top billing at a Grand Prix each season is also fantastic news, ensuring the Tissot name retains its top line presence in the paddock into another new era of partnership.”
Sylvain Dolla, CEO of Tissot said: “The technological world of motorcycling reflects the nature of Tissot perfectly. It shares our passion for products, continuous development and a drive to keep pushing boundaries. It is also a source of inspiration for creating one-of-a-kind watches with features that depict exquisite intricacies of the bike, as seen in the Tissot T-Race MotoGP Collection. We look forward to continuing to work with Dorna and to keep inspiring one another to deliver results both in Timekeeping and in our products, for athletes and fans alike.”
Watch the partnership video here
Content source: https://pressroom.tissotwatches.com/tissot-to-continue-as-official-timekeeper-of-motogp/
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