Far from being a case of form over function as many timepieces are, BABY- G watches are as practical as they are pretty.

Born in ’94 and inspired by G-Shock’s structure and functionality, BABY-G watches are completely shock and water resistant – able to withstand knocks, drops and spills.

Recognised by its liberal use of colour and distinctive 90s design, BABY- G is made for the bold, active, tough and creative.

BABY-G is the watch for empowered females, who show who they are through what they wear.