Alpina has been linked to horological innovation since the beginning, all the way back in 1883. Alpina has always looked for ways to make things better, whether it was through our creative approach to fostering a great workplace or the early adoption of new quality control criteria.

Our “Alpinist” philosophy is shaped exclusively by the attitude required by sportsmen to perform in the reality of the most difficult natural environments:

BE PERSEVERANT . THINK INDEPENDENTLY . TRUST YOUR INSTINCTS . DON’T FORGET YOUR ROOTS
We like to think that everybody who shares and lives these values will one day wear an Alpina watch, thereby becoming an “Alpinist.”
Our mission is to transmit these values through our manufacture sport watches.
This is our reason for being and the purpose of our work.