Maurice Lacroix : Get to Know it’s Watches

Maurice Lacroix : Get to Know it’s Watches

The Legacy

The headquarter located in the heart of Swiss Jura Mountain, Maurice Lacroix was  was founded as part of Desco von Schulthess of Zurich in 1975. Founded in 1889, Desco von Schulthess (Desco) is an older company with roots in the silk trade.

Brand Value

The company philosophy lies in its commitment to uphold the long tradition of high-standard Swiss watchmaking craftsmanship. The success relies of Maurice Lacroix lies on a method consisting of reliability, determination, quality.


Maurice Lacroix enjoys the reputation of one of the affordable luxury watch manufacturer. Given the fact the company started with a watch assembly factory and sourcing agents for several other brands, they are known as one of the expert watch assemblers.

Over the years, Maurice Lacroix has moved from strength to strength and has proved with its latest watch collections that it is now as competent in creative design as it is in technical prowess.

Some of the Maurice Lacroix Models

Maurice Lacroix Eliros EL1098-SS002-410-1

The calm, relaxed temperament of the Eliros collection provides an interesting contrast with the notion of recording elapsed time where speed is critical and fractions of a second matter. However, the Eliros 40mm Chronograph simultaneously combines both characteristics in one harmonious composition.

The inventory of functions also includes hours, minutes, a small seconds display and a chronograph. Indeed, while proving stylish no vital information is overlooked. Once more, in common with other Eliros models, subtle details augment ownership delight.

Maurice Lacroix A16028-SS001-030-1

In a freshly restyled AIKON case, Maurice Lacroix has fitted a new manufacture, open worked, automatic caliber of unique design. True to its vocation of manufacturing high quality timepieces at an affordable price, deeply rooted in urban and contemporary culture, Maurice Lacroix presents AIKON Automatic Skeleton.

In the spirit of contemporary creation, Maurice Lacroix has made AIKON Automatic Skeleton the sum of many new features. In a wide AIKON case, reshaped in order to house this new type of movement, Maurice Lacroix gives the manufacture ML234 caliber its maiden voyage. It is open worked according to a whole new pattern, designed purposefully for this timepiece. At the crossroads between two Maurice Lacroix ranges, AIKON Automatic Skeleton blends the AIKON design cues with the watchmaking substance characteristic of the Masterpiece collection.

Maurice Lacroix Fiaba FA1003-PVP06-110-1

Irrespective of how you define your personality, there is a Fiaba which can express your character with majestic lines and, courtesy of a reliable Swiss movement, provide a loyal partner for life’s special moments.

Looking to buy or Inquire

Look no further. To check the full collection, simply click on the here to check out all the Maurice Lacroix collections.

To view one of the largest Watch Collections in Australia, visit Linda and Co Jewellers (Premium Authorised Dealer) located in Rhodes – Broadway and Macquarie Shopping Centres in Sydney.

If you prefer to shop Maurice Lacroix Watches online browse now and find your next watch.





Throughout its long history. Longines has created pieces that hove stood the test of time. A reinterpretation of a watch from the forties, The Longines Heritage Classic Chronograph 1946 is a perfect example. This 40 mm creation reveals an understated dial that will thrill aficionados of the winged hourglass brand.

Longines extends its Heritage segment with a new interpretation, The Longines Heritage Classic Chronograph 1946. the reissue of a piece produced in the late 1940s. During this period, the Swiss brand designed a series of elegant timepieces at the cutting edge of technology at that time. Such models. with a timeless, understated style, continue to enthral vintage watchmaking connoisseurs today.

Within the 40 mm stainless steel case of The Longines Heritage Classic Chronograph 1946 is a self-winding chronograph movement developed exclusively for the brand IL895.51. In keeping with the design of the piece that inspired it, this watch features o domed silvered opaline dial enhanced by two finely sculpted counters, a 30-minute counter and a small seconds counter. The harmonious Arabic numerals, in the italic “dolphin” style characteristic of this period, set the pace for this timepiece. At 12 o’clock, LONGINES lettering is subtly applied to the dial in antique-style characters. The “leaf’-style hands in blued steel bring out the beauty of this elegant piece, topped with an anti-reflection sapphire crystal.
This model is mounted on a semi-matte black leather strap characterised by a soft texture and a resolutely vintage finish.


Simon Baker discovers the Longines universe in Saint-Imier

Simon Baker discovers the Longines universe in Saint-Imier

Longines Ambassador of Elegance and Australian actor Simon Baker visited the company in Saint-Imier, Switzerland, the birthplace of the brand since its inception in 1832. On this special occasion, Simon Baker was warmly welcomed by the employees before having the opportunity to discover the various departments of the headquarters.

Swiss watchmaking brand Longines was proud to welcome Simon Baker, its Ambassador of Elegance since 2012, to its headquarters in Saint-Imier.

During this very special day, Simon Baker had the opportunity to meet with the employees and to go through the complex process of creating a watch as he visited the production workshops.

After having had his very first cheese fondue in a typical Swiss restaurant, Simon had the pleasure to discover the treasures kept in the brand’s museum, which harbours collections representing all facets of Longines’ rich past.

Delighted to witness the watchmaking expertise and to immerge himself into the brand’s history, Simon Baker commented: “Having been part of the Family for seven years, it is overwhelming to finally be here, it puts a very human quality element to the whole brand that resonates directly in me. Being able to feel the love that the watchmakers have for what they do has been very enlightening and inspiring, it moves the product itself to a richer place.”


The Longines 1832