Baume and Mercier

Baume and Mercier


Baume & Mercier Since 1830

Click here to view the Baume and Mercier collection from Linda and Co 
Baume & Mercier upholds tradition, remaining a House of celebration, creating timepieces which accompany the important occasions in people’s lives. It is always there in festive moments of generosity that appeal to the imagination. To give the gift of a watch is to give an object of desire, to provide a loved one with a special companion.

A Baume & Mercier watch is always the ideal choice because it elegantly combines Swiss watchmaking savoir-faire with beautiful craftsmanship and a bold, innovative design with precise lines and harmonious colors and materials. Each of the House collections carries forth this DNA, where technical excellence meets unbridled creativity. This watchmaking approach, designed to conjure emotions, is engineered in the service of clients: it is accessible to all, and it spans a very great variety of styles and models so that there is truly something for everyone.

So which Baume & Mercier watch to gift yourself or someone special ?

The RIVIERA Collection is designed for watchmaking aficionados who like combining sportiness with elegance, and who love watches that express that versatility in a bold way. Challenging codes when it was created in 1973, with a dodecagonal bezel and case – twelve sides reflecting the twelve hours on the dial –, it represents the designer watch spirit that is so important to Baume & Mercier, daring to assert an innovative, visually remarkable aesthetic. This approach has brought success to the House, and has been carried forward throughout its contemporary variations in steel, in four different diameters, with “Swiss-made” self-winding or quartz movements, and with interchangeable straps. With abundant expressiveness, the Baumatic manufacture movement by Baume & Mercier that powers certain models from the collection is recognized for its chronometric precision, its resistance to everyday magnetic fields, and its 120-hour (5-day) power reserve. It promises durability and robustness.

Baume and Mercier Riviera Blue Dial with additional strap

The round case with shapely, delicately crafted curves and the urban elegance of the CLIFTON Collection are sure to delight those who appreciate both classic and contemporary watchmaking, mingling tradition and originality. The poetic complications dedicated to the moon phases appeal to the imagination, as do the three-handed Clifton Baumatic models – from simple to more sophisticated – driven by the Baume & Mercier manufacture self-winding Baumatic movement.

Baume and Mercier Clifton Blue Dial 5 Day Power Reserve

The HAMPTON collection is an artistic ode to time. Its sculptural silhouette – a streamlined rectangle with curved lugs of Art Deco inspiration – fascinates men and women who appreciate the harmony of its lines and the fancifulness of its colors and materials. They enhance the dials, crowns and straps of these particularly bright, elegant, contemporary pieces.

Baume and Mercier Hampton

In its pioneering Swiss watchmaking approach featuring straps in natural materials and upcycling techniques through its Baume Océan model, the BAUME collection addresses the expectations of those seeking more eco-responsible products without sacrificing the design of a beautiful timepiece. That is the challenge that the Baume collection addresses. Moreover, it asserts strong aesthetic codes characterized by an off-center crown at 12 o’clock like a pocket watch, as well as mobile lugs and formal minimalism.


The destiny of the CLASSIMA collection lies with lovers of simple, understated traditional watches which demonstrate quality Swiss crafting, are delightful to wear, and last for many years. The extensive palette of colors and materials, each of which enhances the roundness of its elegant case, is sure to capture their hearts.

View the Classima collection from Baume and Mercier 

Baume and Mercier Classima Open Heart Automatic

The CLASSIMA is also bound to please enthusiasts of the “so British” style since the collection is imbued with the allure of the “perfect gentleman” through today’s launch of the CLASSIMA BESPOKE EDITION. Six new models are adorned with straps crafted in noble natural fabrics sourced with Holland & Sherry. Established in 1836 – and based since 1982 at the heart of Savile Row, a neighborhood in London renowned for its bespoke tailoring – this prestigious British House founded by Stephen George Holland and Frederick Sherry supplies the most eminent tailors and Haute Couture Houses. Each fabric, from Super 240s to cashmere to vicuna wool, carries the distinction of rare quality, hand-crafted savoir-faire, and excellence in finishings. All the Classima Bespoke Edition watches feature a round, curvaceous case in polished stainless steel with a scratch-resistant sapphire crystal and a solid case back that may be engraved and personalized. Each one features an interchangeable strap in fabric and is equipped with a very reliable spring bar system which makes it possible to change the supple strap without tools. The additional leather strap that comes with it offers an opportunity to play with materials, designs and colors. All the straps fasten with a pin buckle.


Founded in 1830 at the heart of Swiss Jura, the Baume & Mercier watch manufacture enjoys international renown. From its workshops at the heart of Swiss Jura to its headquarters based in Geneva, the Brand offers its clients the very finest timepieces. Borne by a complementary balance between an artistic approach to shape and watchmaking innovation in the service of the client, the Baume & Mercier House continues to mark the history of watchmaking by passing down the design and watchmaking expertise that is the Brand’s legacy. This savoir-faire perfectly corresponds with the spirit of cooperation between the Brand’s founders William Baume & Paul Mercier: where classicism meets creativity, tradition meets modernity, and elegance meets character… In a more contemporary way than ever. In 2021, Baume & Mercier unveils new, exacting models that demonstrate the Brand’s change of direction as it sets its sights on new horizons. Today, more than ever before, Baume & Mercier is designing a collective, collaborative, responsible watchmaking approach shaped by design and creativity in order to lay the ground for cooperation and the sharing of experiences. Still in step with the times, the Brand is proud of this dynamic energy and of its attentiveness to social progress.