Tissot LOGO

In 1880, registered its first logo, following the entry into force of the first Swiss Trademark Protection Act. It then underwent numerous changes, following the evolution of the brand.


The first advertising films produced were screened in cinemas in the 1940s, already in several languages, due to the diversity of its markets.


By the 1920s, electricity has become part of daily life, but it magnetizes watches and affects their precision.
In 1930, to solve this problem, creates the world’s first non-magnetic wristwatch.


The story between Tissot and car racing began when Swiss driver Harry Zweifel sent Tissot a signed photograph in 1958, where he had written: “Meine Tissot ist an jedem Rennen dabei” (“My Tissot is by my side at every race”).
The excellent results obtained by the Tissot Antimagnétique are corroborated by numerous scientific studies commissioned to the Swiss laboratory for watchmaking research of Neuchâtel, an independent body
To check the non-magnetic properties of its watches, installs state-of-the-art equipment on its premises, including the chrono-electromagnet. This one-of-a-kind device, ordered in 1938, allows technicians to generate magnetic fields of variable intensity
This innovation, which will have required more than ten years of research, is gradually applied to the whole collection.


There is a strong parallel between the evolution of fashion and the watches  has been creating for women since 1853.

In the 19th century, pendant watches were often richly decorated. Tissot counted famous women among its clients, like the French actress Sarah Bernhardt, who bought an exquisite pendant watch when visiting the Universal Exhibition in Paris in 1900.

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