Description

Case Design and Materials
The Maurice Lacroix AIKON is a modern interpretation of the iconic Calypso design from the 90s. The watch is defined by its bold, urban styling, which is emphasized by its 40mm case diameter and the use of 100% #tide ocean-bound upcycled plastic. This environmentally conscious material ensures the watch not only stands out visually but also supports sustainability efforts. The case is sandblasted, offering a matte finish that adds texture and sophistication. With a case height of 11mm, the AIKON maintains a sleek and comfortable profile. The sapphire crystal with a double anti-reflective coating ensures excellent visibility and scratch resistance. The case back is engraved with a unique design, showcasing the attention to detail typical of Maurice Lacroix timepieces. The bezel features a signature six “claws” design, enhancing the watch’s distinctive look, while the screwed crown adds security and durability. The watch is also water-resistant up to 10 ATM (100 meters), making it suitable for most water-based activities.

Dial & Hands
The white dial of the AIKON is highlighted by the Jura waves motif, adding an interesting texture that catches the light in various angles. The hour markers are red-plated and coated with white Super-Luminova, ensuring that time is easily legible in low-light conditions. The simplicity of the design is balanced by the boldness of the red accents, contributing to the overall urban aesthetic of the watch.

Movement & Functions
Powered by a reliable quartz movement, the Maurice Lacroix AIKON is equipped with basic yet essential functions: hours, minutes, and seconds. It also includes a date window at 3 o’clock, adding practicality to its stylish design. The quartz movement ensures precise timekeeping with minimal maintenance.

Strap and Buckle
The watch comes with a red rubber strap, which features the iconic Maurice Lacroix ‘M’ logo for a distinctive touch. The pin buckle is made from 100% #tide ocean-bound upcycled plastic, reinforcing the brand’s commitment to sustainability. An easy-change system allows for convenient strap swaps, offering flexibility for the wearer. Additionally, a black rubber strap with the same logo is also available for those looking to vary their look.

Craftsmanship and Design Philosophy
Maurice Lacroix blends urban style, Swiss craftsmanship, and creativity in the AIKON, creating a timepiece that is not only functional but also a statement of sustainable luxury. The #MasterYourTime philosophy encapsulates the brand’s commitment to producing high-quality, innovative watches that offer both style and substance.