CART 
G-Shock GravityMaster
Beginning from the newly developed carbon monocoque case, the watch makes use ofĀ
high-performance carbon materials that exhibit strength and lightness in countless locations.
The design achieves the shock resistance required of a pilotās watch, while at the same time weighing just 72 g,Ā
the lightest watch in the GRAVITYMASTER lineup.
Taking ToughnessĀ Ā to the Limit
G-SHOCK, the watch that broughtĀ Ā the new concept ofĀ Ā toughness to the timepiece.
It began with a reckless challengeĀ Ā to the conventional wisdom of the day,Ā
a developer’s belief thatĀ Ā it was possible to construct a watchĀ Ā that wouldn’t break,Ā
even if dropped,Ā Project Team Tough was formedĀ Ā to build it in 1981.
The team createdĀ Ā over 200 prototypesĀ Ā one after another over a periodĀ Ā of about two years.
They finally arrived atĀ Ā a shock-resistant structure.Ā
This markedĀ Ā the birth of a technologyĀ Ā that is tough to the core.
And G-SHOCK hasĀ Ā continued its unceasingĀ Ā evolution ever since,Ā
in pursuit of greater toughnessĀ Ā in every respect,Ā
from structureĀ Ā and materials to functions.
Today, the development team’sĀ Ā passionate challengeĀ
and constant effortsĀ Ā have reached fruitionĀ Ā in Triple G Resist,Ā
a structure with the strengthĀ Ā to withstand 3 typesĀ Ā of gravitational acceleration.
In its pursuit of usabilityĀ Ā under any circumstances,Ā Ā moreover,Ā
G-SHOCK realized installationĀ Ā of Smart Access,Ā Ā a system assuring agile,Ā Ā reliable operability.
Stronger than ever,Ā Ā and targeting even greater strength,Ā
G-SHOCK’s challenge is never-ending.