Gift cards are delightful little paradoxes: they’re both a decision and an escape from the burden of deciding. For Linda & Co.’s online gift cards, that spirit of easy generosity is the whole point. A gift card lets someone wander through the shimmer of watches, jewellery, and time-honoured pieces at their own pace, choosing the item that speaks to them rather than settling for what someone else hopes they want.

The digital format keeps things simple. The card arrives by email, ready to use online, and carries the full charm of gifting without any of the packaging gymnastics. It’s flexible, secure, and redeemable across the full collection, from everyday classics to indulgent statement pieces.

A Linda & Co gift card also sidesteps the quiet anxiety of picking the “wrong thing.” Instead, it becomes a small celebration of choice—an invitation to explore something special. Whether for birthdays, anniversaries, or those curious occasions where someone “wants nothing,” an online gift card gives them something better: the freedom to choose.